If you love the coast, live for the waves, or simply feel at home by the sea, OCEAN was created for you. What began as a small concept store in Javea, Spain, hosting community events and showcasing exclusive coastal collections, has grown into a curated online destination for sustainable fashion and ocean-inspired living.
Our mission has always been simple:
Bring together high-quality, eco-conscious clothing that celebrates the ocean—and protects it.
Where It All Began: A Coastal Store with a Vision
OCEAN opened both online and in-store in June 2024, offering more than just apparel. It launched as a space where locals, travellers, and ocean lovers could discover independent labels, attend community events, and explore collections you won’t find anywhere else in the region.
Every brand we stock is chosen with purpose—prioritising ethical production, long-lasting materials, and a timeless coastal aesthetic. From well-known surf icons to smaller B-Corp and emerging sustainable labels, OCEAN has become a meeting point for conscious creators and conscious consumers.
Celebrating All Seasons of Coastal Living
Our style goes far beyond summer.
OCEAN offers a thoughtfully curated range of men’s and women’s coastal clothing, designed to transition effortlessly from beach days to everyday life:
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soft organic cotton tees
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relaxed-fit trousers and shorts
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warm hoodies and fleece for evening chill
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versatile jackets for the in-between seasons
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swimwear, accessories, and limited seasonal drops
We bring you collections from brands like Bauy, Billabong, RVCA, Rhythm, Element, Genuins, and unique independent designers—each selected for quality, comfort, and longevity.
Whether you're gearing up for surf sessions, exploring seaside towns, or curating a sustainable everyday wardrobe, our pieces are made to feel good, last long, and never go out of style.
Sustainable Style with Purpose
Together with our eco sister-project Kind Living, sustainability has shaped OCEAN from day one. Every purchase supports:
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lower-impact materials like organic cotton, recycled fibres, and plant-based fabrics
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ethical production methods that ensure better working conditions
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circularity through long-lasting designs you’ll reach for season after season
Our commitment is simple:
Protect the ocean that inspires us—one conscious wardrobe at a time.
Join the OCEAN Community
As we continue expanding our online store, our goal is to make sustainable, coastal-style clothing more accessible than ever—without compromising on quality, transparency, or design.
To celebrate your arrival, here’s a welcome gift:
Enjoy a 5€ voucher on your first purchase—online or in-store.
It’s our way of saying thanks for supporting slow fashion, small designers, and a movement that puts the planet first. Sign up here